Amplify and Mediapass panel
Published on May 8, 2013
MediaPass CEO Malcolm CasSelle gives some introductory remarks to open up the panel.
Amplify and MediaPass co-sponsored a panel discussion on “How To Monetize Web Content in 2013” at United Talent Agency on May 1, 2013.
In the nearly 20 years that the Internet has grown into a mostly commercialized entity, many smaller media companies haven’t bothered to test whether an ad-supported business model is the most lucrative way to monetize their content.
But if your company isn’t one of the largest web publishers in the world, you may want to consider monetizing your content by *gasp* charging people for it.
The reality is that 90 percent of advertising revenues are concentrated in the top 50 publishers. So, if you’re Arianna Huffington, Harvey Levin, Henry Blodget or Perez Hilton, you’re probably doing okay. But if you’re not converting millions of eyeballs into millions of dollars in ad revenue, the traditional ad-supported free content model simply isn’t going to work